About

TED COHEN With over 15 years at the helm of production and innovation, I bring a dynamic approach to conceptualizing, planning, and managing diverse interactive projects. My passion lies in delivering exceptional digital experiences while exceeding client expectations and substantially increasing ROI.

My proficiency spans creative project administration, client relationship management, and leading cross-functional teams to success. My expertise extends to digital strategy, UX design, copywriting, and multimedia production, consistently driving client satisfaction and business growth across platforms from e-commerce to mobile applications.

I thrive in strategic planning, realistic budgeting, ensuring resources are allocated efficiently, and bringing projects in on-time and on-budget. As a graduate of NYU Film School, and a veteran of Madison Avenue advertising, I am well versed in the development and production of all forms of film, video, or audio production.

Whether in corporate or freelance environments, I've delivered award-winning projects for industry giants like AT&T, Overstock, MTV, and Nu Skin, including highly successful contest-driven viral marketing campaigns.

Areas of Expertise:

• Interactive Media Production

• Creative Project Administration

• Filmmaking & Video Production

• Spot TV & Radio Production

• Award-Winning Content Creation

• Strategic Planning & Execution

• E-commerce Platform Development

• Web & Mobile Application Development

• Branding, Digital Strategy & Innovation

• User Experience (UX) Design

• Team Management & Leadership

• Cross-Functional Collaboration

• Budgeting & Resource Allocation

• Marketing Campaign Development

• Copywriting

• Music Composition

Through full-time positions and consulting engagements, industries and categories have included Advertising, Beverage & Spirits, Broadcasting, Computer, E-Commerce, Financial, Home Goods, Interactive, Insurance, Live Events, Medical, Museum Exhibits, Network marketing, Power & Industry, Public Service, Sports, Telecom, and Theme Parks.

On the following pages, I note some of the companies and organizations whom I’ve been privileged to advise over the years. I’d love to add your name to the list. As you’ll see, you would be in excellent company.

Work

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Penggit

Curated Shopping Aggregator

The mobile phone was supposed to give us more time by making us more efficient. Ironically, mobile has done the opposite: We spend way too much time on it searching for things we want. What should be accomplished in minutes can sometimes take an hour, or hours. There’s just too much noise, too much clutter, too many choices, nothing personalized for each shopper, and cutting through all that to find the things one wants takes way too much time. The forthcoming Penggit app was created to give us back time, because Penggit will help one find the things they want, when they want them, and all in one place. Just as Kayak aggregated the travel industry online, Penggit will aggregate and curate online shopping. Penggit will filter out the noise, so everything one shops for will be in one place, and personalized for each shopper. From a highly curated list of the top shopping sites, Penggit will deliver quick access to personalized product results, coupons, deals, and cash-back offers for one to shop, or share with their friends—or search to see what others are buying. Think of Penggit as the “Kayak” of shopping!

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Branding

A company’s brand is its identity–its promise of quality, service, and customer satisfaction. A brand begins with a corporate philosophy, is executed through a number of graphic elements, and then implemented on a day-to-day basis through every customer interaction.

From a graphic standpoint, a brand is embodied in well-chosen colors, typographic style, tag lines, logo and even the company name. Done correctly, a well-executed brand identity reels the customer in for a closer look. Consumer packaging represents the “last inch” in consummating a sale. In a brick-and-mortar store, or even online, it is the packaging that attracts, that persuades and that forges the emotional connection with the buyer. And it’s that emotional connection that, more often than not, tips the balance in favor of a purchase.

Shown here are a sample of some of the brands whom we have helped through the creation of powerful and evocative identities and packaging.

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Print

Words matter. Even in this age of social media, in which videos and tweets and Facebook postings have become indispensable arrows in the corporate promotional quiver, words remain the foundation of effective corporate marketing.

Put bluntly, words and their simple graphic allies of design, color, and photography state as economically and powerfully as possible what a company wants its customers to hear. Indeed, imaginative and deftly executed print collateral remains the cornerstone of a successful integrated marketing campaign.

I have decades of experience creating print projects that blend highly effective strategy, design, and copywriting to achieve targeted, consistent, and powerful results. Words? Yeah, I have words. And images, too. You’ll like what you see.

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Andy’s Airplanes

Oshkosh Air Show Debut

An engaging, computer-animated TV series aimed at children 3 to 8 years old, Andy’s Airplanes features its hero, Andy, a wide-eyed, inquisitive “every-boy” who loves to learn about and play with planes. To start generating interest and awareness about this series within the aviation community, a pre-marketing event was held at the EAA Annual Convention and Fly-In at Oshkosh, Wisconsin. The Oshkosh air show is attended by more than 600,000 aviators and their families, making it the perfect place to jump start the franchise. Created was an experience for children and parents alike: in a large tent, a huge video screen projected the pilot episode, enticing passers-by to stop in, peruse the branded merchandise (toys, merchandise, apparel), meet and be photographed with a larger-than-life Andy, and, of course, purchase the DVD. As a result, the DVD sold out fast, helping the new series get off the ground and take flight.

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Comedy Radio

Did you hear that? Go ahead, laugh if you want. Don’t be embarrassed. You’re supposed to laugh. Laugh, and your defenses are down. And once that happens, it’s a whole lot more likely that you’ll hear what we have to say.

The airwaves have grown so crowded these days—and audiences so jaded—that it becomes more and more difficult to capture people’s attention. But the old standby of belly-laugh humor still works, and works splendidly. That’s why we specialize in audio renditions based on authentic and engaging humor. Because nothing sells humor. Funny makes money.

So go ahead and laugh. You’ll feel good. And so will your customers.

Metro North - "Combat"

00:00 / 01:00

Radio Shack - "Invitation"

00:00 / 00:59

Slim Fast - "Bandit"

00:00 / 01:00

Sony - "Discriminating"

00:00 / 00:59

Stanley - "Shack"

00:00 / 01:00